Project Plan Event Essay

Green support design draft 05-10-2010 toss off object 1st version Monday 13 phra fork over Project proposal closing version Monday 20 Sept Project design 1 version Tuesday 28 Sept Presentation in week 39 Project plan final version Tuesday 5 Oct yield programme 1 version Monday 11 Oct take programme final version Monday 18 Oct st st enumerate of time font volition be held Date and place of guinea pig Number of visitants/participants lives per soul1 22 and 23 of July 2011 Westergasfabriek, capital of The Netherlands 2000 Friday Saturday 10,00 15,00 nd rdClientAnnelies de Bruine RIVM Annelies.DebruineInholland.nl 0615279834 Deborah Hofste Project leader Deborah_hofstehotmail.com 0612120246 Juan Caceres Creative omnibus Johan_vcacereshotmail.com 065120404090 Rick Sam intersection man maturater Ricksam90hotmail.com 0613265586 Anna Oosterling Financial coach-and-four Anna.oosterlinggmail.com 0612199242 Cathleen Verbond merchandising manager ctleenhotmail.com 0641145 280Project squad1Table of con 10t 1. 1.1 1.2 1.3 1.4 1.5 1.6 1.6 Introduction Faya fiestas Client Background Clients objective atomic number 53 thousand festival Project plan Deviations 3 3 3 3 3 3 3 32. 2.1 2.2 2.3 2.4 2.4Project contents Structure plan Detailed plan Ambience Atmospheric picture Production method4 4 6 12 13 143. 3.1 3.2 3.3 3.4 3.5 3.6Marketing and talk Tar channels convention Marketing plan Media SWOT-analysis Communication plan Fundraising plan15 15 16 17 17 18 194. 4.1 4.2 4.3 4.4 4.5 4.6Control aspects (QOFTIM) Quality Organization Facilities Time discipline M unityy20 20 21 22 24 26 28Appendix21. Introduction 1.1 Faya EventsFaya Events is an upcoming fiesta manage ment community currently work oning with 5 employees, each in their own dramaturgy of expertise. We argon all unripe adults, and we experience a fresh prohibitedlook on your fete. Taking dole egress of your fete from A to Z and to for fill your every need is our profession. e very phase at Faya Events contains a so called go, no go moment so we s conduct keep you up to date and no steps atomic number 18 taken without your approval. 1.2 ClientThe client of the feast is the National Institute for prevalent health and the Environment, in deal manner k at one timen as RIVM. The RIVM has expertise about health, nutrition, nature and the milieu. They investigate all those matters and involve to shell out their knowledge with the rest of the world. The RIVM works brinyly for the Dutch government. They especially work for 3 ministriesHealth, Welf be and lark Hovictimization, Spatial purposening and the Environment, and Agriculture, Nature Management and Food Quality. For this stray Annelies de Bruine was asked by the RIVM to come up with a purge to raise aw arness for environmental problems. She had to visualise a substance to endorse puppyishsters to live a to a greater extent environmental friendly life. 1.3 BackgroundThe RIVM started in 198 4. The Dutch government decided to combine 2 departments, the National Institute for Drinking water system Supply (RID) and the Institute for Waste Research (IVA). They took c atomic number 18 of vaccinates, researched the Q-fever, sure the National Coordinator for Counterterrorism about how to react on a nuclear, chemical and biologic attack and monitors the current land of our environment. Nowadays, many youngsters dont know what the RIVM is and does. Annelies set up a soon research on this organise group (young adults in the midst of the age of 18 and 25) and mapd the advices of the communication advice company. The research showed that a customary place this luff group meets is at feasts. The communication advice company so call forthed organizing such a fiesta. Annelies has no experience with producing medicament fetes. She set up an assignment to come up and present a plan for a 2-day melody festival. 1.4 Clients objectiveThe RIVM wants to activate youngsters to be good for the environment. Annelies de Bruine works for the RIVM. Their finis is to reach out to young wad between the age of 18 and 25, in a trend they peck relate to. This is necessary to raise aw arness for the consequences of global warming and contaminant for them and their children so they go out be endorsed to live more environmentally friendly. Young people need to know that they send word gather in fun in a verdancy behavior The RIVM needs young people to stand up for their environment and take appropriate action. They take aim the future of our world in their hands. 1.5 GREEN FestivalFaya typesetters cases take out a fantasy of a Festival which the RIVM totally relates to. The festival is going to present the values RIVM stands for. With use of all biodegradable and ecological products, workshops and seting artists, this festival is going to reach a lot of young adults, draw off them active and successfully fulfill the goal of the RIVM. 1.6 Project Pla nThis document is the project plan draft. It returns the client with an exact picture of the event. The project plan is a detailed version of the approved project proposal. It contains an extensive marketing plan, fundraising plan and communication plan. The project plan draft is the first document of the planning phase. The preparation is the phase of that localizees on the planning or machinatement of a design. After approving the final version of the project plan, the event allow for step into the production phase. The comments of the project proposal provide be adjusted in the project plan. The wishes/ turns of the RIVM are improved in the project plan. 1.7 DeviationsUn give care the project proposal, the project plan contains more predicateation about workshops and how to interact with the visitor. The finances are extended in the Project Plan.32. 2.1Project contents Structure planConcept The concept is to reach out to young adults between the age of 18 and 25 in a way they drive out relate to being environmentally friendly. By reaching out and raising awareness of the consequences of global warming and pollution the heading group go outing be endorsed to live more environmentally friendly. This concept brings environment friendly companies, artists and music lovers in one place where the thought is being discolor while having fun and listening to music. orbit and Theme To persuade youngsters to live more environmentally friendly the image and theme of the festival provide be Green (environmentally friendly) o Will reflect the meaning of being environmentally friendly and the reason the whole event is base on. Fun o Will reflect the troupe and enjoyment of the visitors of the festival.With draw out exposure to a blue jet and fun environment, the visitors of the festival lead be more open to be environmentally friendly. By trying to change the thought of being greens is silly and expensive, youngsters may develop a comprehensive sub stantiateing of being environmentally friendly and give bewitch the positive factors of this festival. depicted object The message is live more environmentally friendly in this world. Holland is sure, but does non really do something to improve the environment they live in. The message brings people back to a few hundred massive time ago when people lived with a lot of green surrounding them. This is a good thing because then they result appreciate what they go for in their surroundings. As a result, young adults forget become more aware and endorsing to let on things in a positive way and benefit them being greener. Objectives Our objectives are occasion awareness of the environment out take care, during and after the festival Obtain a 2% growth of energy obstetrical delivery products by the festival before the end of 2011 To grow 15% in the upcoming 5 age as a festival. By having a bigger location, more artist and more visitors Wecycle, Workshops and GREEN foot race Wecycle is a way of recycling your old electronic products. This sort of recycling forget be through during the festival. For every one or twain electronic products the visitors bring to the festival they result receive a free consumption for assimilates or solid food.4thither bequeath be some(prenominal) workshops one for charwoman and one for men. For woman it leave alone consist on a make-up workshop and for men a shaving workshop. For this we choose Rituals to do the workshop and supply their products, because their products are environmentally friendly and biological. The GREEN study will be named How green are you?. The winners of the test will win some amazing prices such as bikes. Line-up Head military controlrs Friday July 22 ndFriday will be the party night. We want to schedule twain famous artist and one footlinger artist. In the timetable above are the artists shown in red and the times are an indication of the programming. The blue parts are the times at which the DJ is going to play. The DJ will play party music such as dance, drum & bass and dub step, to keep an viable atmosphere in-between theperformances of the artists. Boemklatsch Boemklatsch? Boem, klatsch, kick, snare. Its that simple. Its all about the beat with the Boemklatsch collective a colorful, notional and exuberant group of friends who guarantee to tear the roof off any party, anywhere. Their reputation is growing crosswise Europe for being ahead of the game in every form of uplifting electronic music and partying harder than the crowds they entertain. th Retrieved phratry 15 , 2010, from Source http//www.boemklatsch.nl/?bioID=6&pageID=2 The Madd This quartet from Rotterdam (The Netherlands) knows how to keep a beat. They started out playing Beat -or rather Biet, as they say in Holland- in 2005. Sharply dressed and designed their tongue-in-cheek humor, their serious evolved from the primitive sounding 60s store to strong-arranged power pop songs, restrain ed influenced by a musical area that is far behind us, yet sounding modern, fresh and play with an urgency that is hard to find in todays pop music. The Madd had a top twenty dollar bill hit single in Holland with rapper () Dio and played every major club and festival from the Lowlands festival to the Amsterdam Paradiso. th Retrieved September 15 , 2010, from Source http//www.themadd.com/index.php?page=band Headliners Saturday July 23 rdSaturday is going to be the festival day. There will be a main stage and an out lieu area. At the main stage the artist performances are going to take place. We want to book three headliners for Saturday. Outside, a green fashion show is going to take place. During the day you can shop for second hand frock and buy food if youre hungry. We are going to wee a lie in wait where people can relax on hay bales, watch paintings in the atmosphere of a silent discotheque (the sounds of the movie will be coming out of head resounds) and listen to a DJ playing music. In 3 areas, DJs are going to play. Main stage Outside Lounge Rock, Britpop, Indie Pop, top 40, mainstream R&B, Hiphop5C-mon & Kypski Eclectic visionaries C-Mon & Kypski proved themselves as genre-bending geniuses on their last album, Where the Wild Things Are, which Esquire Magazine fondly referred to as, The hot glom in Europe salutary now. 3 years later, and with extensive European and US touring under their belts,C-Mon & Kypski are back in the studio working their magic to shatter expectations and take their music to the next train with their upcoming deform titled We Are Square, scheduled for October 2009. th Retrieved September 15 , 2010, fromhttp//www.facebook.com/cmonandkypski?v=info/cmonandkypski?v=info Cancelation The Q4 and introducing prerogative Because of the cancelation of The Q4 we decided to book a similar artist. This became Perquisite. The Q4 was previously schedule to perform on the stage of GREEN but cook announced on the 1 of October 2010 t hat they are quitting the live shows because of the difficulty of projecting their album honest Surroundings to a live act. Arts The Beatdoctor one of the members of The Q4 has decided to pull up stakes the band to focus on his solo career. STW en Sense the remaining two members learn decided to continue as a producing Dou. This is not the end of The Q4. st Retrieved October 1 , 2010, from Source http//3voor12.vpro.nl/artikelen/artikel/44012617 Perquisite is a composer/producer in Amsterdam and started to create beats at age 14. In marching of 2001 he started a record label called Unexpected Records. That aforementioned(prenominal) year he released his first 7-track EP Outta nowhere. A year later he released his second EP Double Vision. These releases came before he met MC Pete Philly with whom he became Pete Philly & Perquisite. The first result of this soulful coalition was the EP Mindstate, which had its release in January 2004 on Unexpected Records. . Pete & Perq act thei r collaboration and in march 2005 they released their 17track debut album Mindstate, which was released all over Europe & Japan. In September 2007 their second album, Mystery Repeats, was released in The Netherlands through Unexpected Records / ANTI. In May 2009, Perquisite was awarded with the so called Duiveltje for beat Producer of The Netherlands. The award is handed out once a year by the Dutch practice of medicine Society (MCN) and is voted for by Dutch musicians. End of 2009 Pete Philly & Perquisite decided to go into their separate ways. Right now Perquisite is working on the debut album by Dutch singer Urita, as wellhead as preparing the release of th his official solo debut album which will be released October 18 2010. st Retrieved October 1 , 2010, from Source http//www.perquisite.nl/ Go back to the zoo Go Back to the Zoo is an Amsterdam-establish band. Br early(a)s Teun (guitar) and Cas (vocals)had been playing unneurotic since they were little kids, when one day the y decided they needed a drummer. They called their friend Bram and told him the good news, and so Bram became the drummer. A while later they met a nice guy while standing in the waiting line for a Strokes concert. His name was Lars, and Cas, Teun and Bram decided that Lars should be the bass player. Lars, who had never touched a bass guitar in his life, want the idea and started practicing like crazy. And so Go Back to the Zoo was born. From that moment on they have been writing songs in a dusty old cellar (that excessively stored a collection of mount animals). both across the Netherlands Go Back to the Zoo performed their songs, and all across the Netherlands the people liked it. In 2008 they recorded an EP with producer Torre Florim (De Staat), which got picked up by national communicate. Their single Beam me up was used by Nike for a world broad(a) campaign and after that, things went quick. After their second single Electric became Megahit and entered the top ten charts on iTunes the band is ready for world domination. th Retrieved September 15 , 2010, from Source http//www.gobacktothezoo.nl/wordpress/?page_id=8 st62.1Detailed planLocation The location will be the Transformatorhuis at the Westergasfabriek in Amsterdam. It is fit(p) in the west side of Amsterdam. It has a terrace and a big at heart to fit the visitors of the event due to his capa city of 1 calciferol people. Detailed information Address Transformatorhuis Klnneplein 2 1014 DD Amsterdam 020 586 07 10 700 bid number m2 On the image below you can see the away of the Transformatorhuis and map wise where it is located.7 transport Vehicle CarDirection From the south From the north Route Visitors can take exit S 103 on the ring West (signposted to Haarlem and Halfweg) Then follow the signs to Amsterdam Centre Then turn right into the Haarlemmerweg Then turn right at the 5th traffic-light to park their car in Parking garage Westerpark They will find the Westergasfabriek on the other side of the canal. Visitors can take exit S 104 on the Ring West (signposted to Haarlem) Then follow the signs to Amsterdam Centre Then turn right to Amsterdam Centre Then turn right into the Haarlemmerweg Then turn right again at the fourth traffic-light to park their car in Parking garage Westerpark They will find the Westergasfabriek on the other side of the canal Bus 21 to Geuzenveld Stop Van Hallstraat They will find the Westergasfabriek on the other side of the canal Tram 10 to Van Hallstraat Stop Van Limburgstirumplein or Van Hallstraat They will find the Westergasfabriek on the other side of the canal Tram 12 to Nassaukade Stop Bos en Lommerweg alternate to Bus 21 direction Central Station Stop Van Hallstraat They will find the Westergasfabriek on the other side of the canal Head to the north After 1.3 km go left and go to the Planciusstraat After 90 m go to the right to Haarlemmerplein After 0.7 km the visitor will acquire to the location Head to the north After 2.1 km go le ft and go to the Planciusstraat After 90 m go to the right to Haarlemmerplein After 0.7 km the visitor will arrive to the locationPublic TransportationFrom Central StationFrom city centerFrom Sloterdijk StationBicycleFrom Central StationFrom city center8Set up special(a)neous Doors Stage Lounge Bar Stall Crowed parapet high-pitched black fence Decoration 1 to hoodwink the inside of the event 5x4x1m For DJ stand 4x5m This will have a silent fuck off theme with headphones 3x1m For drinks 2x1m 2x1m 1x2x1m All around the place from the keep out till the stage and lounge This will be references to being green and environmentally friendly The peculiar(prenominal) decoration will be put the company that we will hire This will be in detail in the production program. force saving and LEDLights9Set up inside Doors 1 visitors entrance 2 Toilets 4 safety exit 6x9m For artist to perform 5x1m For drinks 4x1m To attend to wounds of the visitors 4x6m For the jackets and bags of the visitors 3x2m For coin sales 2x1m 2x1m All around the place from the bar till the stage. This will be references to being green and environmentally friendly The specific decoration will be put the company that we will hire This will be in detail in the production programme Energy saving and LEDStage Bar First Aid Wardrobe Coin locket Crowed barrier High black fence Decoration Lights10Programming112.2 Ambience Ambience The overall standard atmosphere of the festival will be light, bright, friendly and fun. When a visitor enters the festival he/she will see the comfortable lounge tent placed outside. Inside this tent we use a silent disco theme to make you relax and enjoy your stay at the tent. Next to the tent visitors can get a drink at the outside bar and take a walk on the market with second hand shops. The feeling that the visitor will get when he/she steps inside the build is be warm and trusted. This is created with the lights that will be bright and colorful adapt ing to the music and give you the idea of wanting(p) to move and have fun the entire day and night. With a space of 544m2 people will have enough space to move but not too frequently that it seems empty. The bar of the festival will have green lights to still give a hint that its a green festival and that everything they see is environment friendly. When the visitor passes the security applys they will notice that the trunk is careful and discrete to subjugate problems for other visitors. There will not be a moment that the visitor will see the similar colors as the colors change to interact with the theme of the festival and the way the visitor is enjoying his/her stay. The visitor will get involved actively and make them interact with the theme at that place will be wecycle, workshops and a test. Wecycle will be done by every one or two electronic products the visitor brings will give them a free consumption. There will be two workshops one for woman and one for men. For th e woman it will consist of a make-up workshop with products of Rituals. For the men it will consistof a shaving workshop with products of Rituals. Finally there will be a test named How green are you. The winners of the test will win some amazing prices such as bikes. From start to finish this festival will be a joyride for the visitor. From the outside music and lounge to the music inside the building, lights and the many new and interesting ways that he/she will be informed about green. This is a festival they dont want to miss out or leave from.122.3 Atmospheric Impression132.4 Production method Product Stages Definition During GREEN there will be live performances from DJs and artists. There will be one stage outside and one stage for the inside.LightingThe LED-lighting equipment will be rented from www.barco.com or www.ledverlichting.nl . Reason for rental is this is a 1-time-event. LEDpanels will be the background of the stage and these will make nice projections. The lighti ng alike has to be set up that the artist(s) has to be clearly visible as well and also these lights will give a long overall effect. DJs and bands will bring their own music equipment besides the sound system of course. The speakers will be placed on/around the stage that people further in the Transformatorhuis can still talk to each.SoundLounge areaThe lounge area is outside. People can make use of the headphones (silent disco) these are to listen to the music while they are relaxing on a haybale. Barriers will be used. This for the safety of the performers and the visitors as well. Next to the wardrobe, the first aid care will have space to attend.BarriersFirst AidStaffThe staff that will be working during GREEN will be experienced workers as we are going to work together with the agency Randstad.A more detailed production information file will be found later during the development phase, in the production programme.143.Marketing and communication3.1 Targets classify The age o f the main target group of the festival initially was 14 to 25. To avoid problems with under aged visitors and to spare cost for wristbands to indicate youngsters older than 18, the target group age has been raised from 14 up to 18 years old.Main Target Group subject areaing youngsters These boys or girls are finishing up their secondary education at VWO/Athenaeum take aim or following a postsecondary vocational college like MBO/HBO or studying at a University. Every month they receive student income education and housing be. The room they live in is situated in a student house in a medium to large-size town such as Amsterdam, The Hague, Leiden and Delft. They have a part-time/weekend job at a grocery shop like Albert Heijn or a caf/bar/restaurant to fund their social life. In the weekends they go see aconcert at a concert hall like Paradiso, a gig at a pop ambo like Tivoli, party in a club like Hollywood or drink a beer in a regular caf/bar. They travel from one place to anothe r by humanity transport. With their free student train travel card they travel for free during the week or the weekends. about 60% has a drivers license but only 10% of them own a car. 99% of the students own a bike in one or two cities. Working youngsters These boys or girls graduated this year, last year, the year before or didnt go to a secondary vocational college. Only a few of them havent got a full time job. Their income is estimated at 1300 Euros a month. Either they still live in a student house, just moved to a small apartment or bought/rented a house with their significant other. They still live in medium to big towns like Amsterdam, The Hague, Leiden and Delft to be close to their work office. In the weekends they go see a concert at a concert hall like Paradiso, a gig at a pop podium like Tivoli or a regular caf/bar. They do not own a free student train travel card anymore and travel from place to another with their own car or a car borrowed from their mother and/or father. Sub Target Group Environmentalists These people have a job and a house of their own. Some of them still study but most of them dont. Their income is estimated at 1500/1700 euros a month. These people have a little bit more to spend than the studying and the working youngsters. They often live around the city because its cheaper than living in the center. In the weekends they try to be outside as much as they can, enjoying the few solar beams Holland has to offer. They think about pollution a lot and try not to waste anything. Secondary Target Group Second-hand shop owners These people are hard workers. They usually own a small store on a insignificant corner or street. They are almost never in a shopping mall or street. Youd have to search in little alleyways or streets not in the neighbourhood of a shopping area. They usually do not make a lot of profit on their own, since not many people are interested in second hand clothing.153.2 Marketing Plan To clarify the picture of the marketing plan, we use the marketing mix of the 5 Ps. This will inform the client strategically aboutwhat plans we have and what steps we are going to take. Because of the fact that the plan has to be worked out in detail, there is a P added to the mix. This one is of great significance, since the th 5 P stands for personnel & partnerships.ProductThe two-day festival Green. The festival contains a chill lounge(Saturday) a main stage provided with execute artists (DJs, Friday) a second-hand clothing fair(Saturday) performing bands/ DJs (Saturday) Workshops (Saturday) The festival is supposed to make youngsters, between the age of 18 to 25, aware of their unhealthy way of life and easeing them improve it by living green. Westergasfabriek in Amsterdam. This venue will work out best, because of the large spaces in the several rooms. The terrain around the Westergasfabriek will also become of great convenience because the second day of the festival will require an outside are a. The doorway fee of the festival will differ per day. The admission fee for Friday will be 10,- and the fee for Saturdays event will be 15,-. The price of the admission fee on Saturday is higher because of the bigger offer of facilities that day. Friday, which is the party day, the watchword of our sponsors (RIVM, Greenpeace, Stichting Doen, SNS Reaal Fonds, Prins Bernhardt Cultuur Fonds, WNF and Rituals ) will be displayed on the drop of the stage. Further, their logos will be displayed on the T-shirts of the staff. Our sponsors logos will be found across the event. Saturday will work the same way, more or less. The exit is that the fair is on Saturday, which means that our sponsors also have a stand. They will also be mentioned at the end of the fashion show. Since Greenpeace uses volunteers for their public work we agreed on the fact that Greenpeace is sending a smattering of volunteers helping around the event. This will spare us money. We also benefit from the fact that these are Greenpeace volunteers and if anybody would understand our message and knows how to broadcast it, its them. Signing up can be done at the website of Greenpeace. The sponsoring will happen in merchandise instead of money. This is because the sponsors cannot outbid the government. WNF will provide us with bio-degradable cups and plates. Greenpeace is going to provide us with personnel(as mentionedbefore) and WNF is going to take care of the technicalities of the stage and the lighting within the Westergasfabriek. The stages will be cater by green energy (from WNF).PlacePricePromotion power & Partnerships163.3 MediaThe promotion pass on the festival will be done by news make-ups, television, mouth-to-mouth communication and refers from our sponsors to the festival. The newscompositions Spts and Metro already agreed on placing our advertisement for one month forward to the festival. Also TMF is dedicating an episode of Kijk dit nou to living green as a youngster and will ha nd out two tickets in that episode. At the public channels, Nederland 1, 2 en 3 we will get a mini commercial, courtesy of the government. These commercial will be broadcasted one month advancing the event. 3FM will be our media partner in all of this. 3FM does so because they want to support our festival and (of most important) the message. Our cooperation is a match made in heaven. 3FM is a serious radio station but also very now and young (appealing to target group). Our festival shares the same profile. The cooperation will result in commercials about the festival in their show. They are also allowed to give away 6 tickets and a big stand of 3fm will be placed at the fair. The 3FM website will be expand with a separate page. This page will contain all the information about the festival. It will also provide our contact address for any questions our visitors might have. 3FM will be well represented end-to-end the whole event (their logo will also be displayed on the t-shirts of the personnel and on the frame of the stage). Their DJs willget a bit of playtime and they will also make a report of the festival and broadcast it on their radio show the day after. Our press release media-partner is also 3fm. They are experienced in handling with the media and know how to make our event look good.3.4 SWOT-analysis confirmative Strengths Clear internal communication The project is innovative Respect for one another Project is environment friendly We use dropbox Network Good cooperation Opportunities Subsidies Big main sponsors Government and media will like the concept More people go green If the visitors are happy with the festival there might be a sequel (maybe even a annual festival).Negative Weaknesses We are inexperienced Concept of the festival is relatively new We have a low budget Great click between our group could backfireThreats Tight budget (green stuff is very expensive) Weather Concept might not root for target group Other festiv als happening round the same time Acts arent well authoritative Negative police interference173.5 Communication Plan Our festival is about making youngsters between the age of 18 to 25 aware of our decreasing environment, and encourage their will to change that. Therefore paste the word about our festival is of most importance. Thats why a communication plan is made. It is a overview of the way we are presenting the festival, and with what message. This will make it easier for the client to understand how we are going to make this festival a well visited success. Communicati on A. Product target group Studying youngsters Learn something (be green) and have a good time doing it Have a good green time and learn something Living green is not as hard and expensive as you think Living green is not as hard and expensive as you think You can have fun and still be doing it in the way you prefer green.Direct marketing publicizing Informal Circa 5 months in front of festival Circa 5 mont hs in front of festival On the festival itself RIVM email Internet Telephone go bad living green Communication objective Communication Message Means of Communicatio n Style + line Frequency + Timing Sender Feedback opportunities Possible Return ServiceWorking youngstersDirect marketing AdvertisementinformalRIVM email Internet mobiliseStart living greenEnvironmental istsA festival can be greenDirect marketingInformalRIVMEmail Internet Telephone treat living greenB. Fundraising target groups Environmental Try to let the organisation organisations Invest in the festival so the costs will stay low for us and therefore low for the costumers (tickets) nerves who like to beassociated to the festival (and its concept) Try to let the organisations invest in the festival so the costs will stay low for us and therefore low for the costumers (tickets)-The significance Direct of investing in marketing(com green projects by munication) organisations Sponsoring events like these can increase their membershipFormalCirca a year RIVM (10 months latest)prelimi nary to the festivalTelephone and face 2 faceCorporation sequel-The significance Direct of investing in marketing(com green projects by munication organisations Sponsoring events like these can increase their membershipFormalCirca a year (10 months latest) former to the festivalRIVMTelephone and face 2 faceCorporation sequelOther Parties Second-hand shop owners let them sell their clothes on the fair the second day of the festival. To let young adults to visit our festival A festival is a good place to sell your merchandise. Music is a good way to send out a message advertisement Informal/ formal 2/3 months to RIVM the event itself At the event itself RIVM Telephone emailArtistsDirect communicatio nInformalFace to face telephone183.6 Fundraising plan Fundraising Target Group Fundraising Target Fundraising Message (Posibble Return Service) When to Apply When to Expect a Reaction Who Appliesa. Subsidizers/Funds Stich ting Doen live on our festival financially Associated with green/Cooperation sequel A year prelim to the festival A year to ten months prelim to the festivalMarketing managerSNS Reaal FondsSupport our festival financiallyAssociated with green/Cooperation sequelA year preliminary to the festivalA year to ten months preliminary to the festivalMarketing managerPrins Bernhardt Cultuur FondsSupport our festival financiallyAssociated with green/ Cooperation sequelA year preliminary to the festivalA year to ten months preliminary to the festivalMarketing managerSponsors 3FMSupport our festival in the media Associated with green/ support green living A year preliminary to the festival A year to ten months preliminary to the festivalMarketing managerGreenpeaceSupport our festival by sending volunteersSupporting green livingTen months preliminary to the festivalNine months preliminary to the festival Nine months preliminary to the festival 10 months preliminary to the festivalMarketing mana gerRitualsSupport our festival by handling the workshopsSupporting green livingTen months preliminary to the festivalMarketing managerWNFSupport our festival by funding our biodegradable cups and platesSupporting green livingA year preliminary to the festivalMarketing manager194. Control aspects (QOFTIM) 4.1 QualityProduct logoQualityThe logo must have the pms colors 330 U en 152 U.CheckOn the computer the colors will be check and when it is printed out there will be a pms fang next to it to check it to. Looking if the correct logo is put on Hyves/Facebook as well if the option to let everybody join as a member is chosen. Finally we check is the poll has the same questions as our survey.Hyves/FacebookThere has to be a Hyves and a Facebook that will accept everyone that wantsto join. This Hyves must content the same Logo as the campaign itself and a poll so people can answer the answers of the survey. The A4 paper for the letters must be green paper white of Viking with 90 grams of weight. Envelops must be green envelops white of Viking with 90 grams of weight and a format of 156 x 220 mm and a sealing. Everything printed will be done with print tone arms of Ecotone. During the entire campaign there will be a billboard promoting our festival. crime syndicate style Brief paper House style envelopsWill check by looking if the test that is made has the A4 paper of Viking and weighting it.The samples format will be measured and checked as will be the envelops if they are of good weight and correctly of the Viking material wanted.Print cartridgeEverything printed will be done with print cartridges of Ecotone. Keeping contact with the person responsible that gives the assignment to change the billboards. By doing so we check if it really happens during the whole campaign. The day before there will be a check-up if everything is saucy and ready for the event.CBS BillboardsWestergasfabriek/ Transformatorhuis LightsThis is where the festival will take place and will be clean and organized. The lights be LED lighting. These lights are bright, can change colourings and energy saving. The music will be for different type of music lovers so that everyone has their sort of music. Will be diverse to appeal to the target group. Will be diverse to appeal to the target group. This will be for the lounge room to create a soft atmosphere.Before hanging everything up the check will be done is the bolts are light saving and are of bright colours.MusicThere will be a focus group that reflects our target group and so see what they like and want to hear.DJsThere will be a focus group that reflects our target group and so see what they liked and want to see live. There will be a focus group that reflects our target group and so see what they liked and want to see live. Check all headphones to see if they work before of the event. (Stagelight)BandsSilent disco headphones20StaffThis will be well experienced people to work at the event. The cups are fully biodeg radable. The capacity of these cups is 200mlThere will be a check of every person CV to check if the experience is real. These cups will be obtained from Bioware. This company is specialised in selling environment friendly products The beer trays also will be obtained from greenproduct-specialist BiowareCupsBeer traysThese beer trays are fully biodegradable and can take 6 drinking glasses. Trashcans will be spread out through the festival area. The cans are in groups of 3, each a different colourTrash cans1 colour for biodegradable materials. 1 colour for foodleftovers and 1 more for all other kinds of garbage. By separating all types of garbage it can be deposed without pain in the ass the environmentStaff clothingThe staff will be wearing biodegradable t-shirts. These will be printed with the logos of the sponsors. All the food which wont be sold will be donated to a charity so it wont be thrown away and wasted. This is possible as long the products are sealed and have an expira tion date.Greengiving is a company which also is specialised in environment friendly products. This company sells and prints logos on the shirts.FoodThe food will be given to the food bank. Food bank gives food to people who cant afford to buy their own food.4.2 Organisation214.3 Facilitieslocus plan The first and foremost reason for choosing the Westergasfabriek as festival location was because the buildings were in a way recycled. The Westergasfabriek, translated The West Gas Factory, used to be a gas and coal producing grinder up until the 60s. With the discovery of natural gasin Slochteren the factory went out of business. Every building that was not destroyed became a monument and after being renovated let for cultural and musical purposes. The air of the whole area lies very much in line with that of the festival. At the Westergasfabriek we chose the Transformatorhuis as the particular venue. This is a building that can hold up to 2000 people and has an surplus outside (ter race). The outside area will be used to ratify the outdoor green feeling while the inside will much more present the recycling theme. For a detailed overview of the layout of the inside as well as the outside see chapter 2. Project contents. Facility plan Space Audio equipment Equipment will be rented Stagelights. They will also do the set-up as well as the breaking down and manning the equipment. Light equipment Equipment will be rented Stagelights. A big part of the lights will be LED lights to save power. Stagelights will also do the set-up as well as the breaking down and manning the equipment. Bars Bars will be rented, installed and picked up by Inbev. Entertainers / artist Bookings will be done at the particular booking agencies. Barriers and fences Rented at Bakker Verhuur. Accessibility wheelchairs Venue is accessible for wheelchairs. Water Water connections are provided by the venue. Silent lounge headphones The Silent lounge headphones and DJ set will be hired at Onyx Ente rtainment. A more detailed explanation can be found in the budget22justification. The placement of the silent lounge at the outside area can be found in the outside overview in chapter 2. Project contents. convert bales Hay bales will be bought through Marktplaats.nl. Rooms Cloakroom, dressing rooms, office room and toilets are provided by the venue. Buma/stemra indemnification & restrictionsAmount of money that needs to be kept aside for the remunerations is estimated and explained in the budget justification. Sponsors An explanation of the sponsorships can be found in the marketing and communication chapter and in short in the budget justification. service First Aid / EHBO EHBO personnel will be hired at EHBOteam.nl. See chapter 2. Project confine forthe placement of the service at the venue. auspices Security personnel will be hired at Dutch Homeland Security. See the budget justification for a more detailed description of the deployment. Personnel Bar and catering personnel w ill be will be recruited and deployed by Randstad, HR Services. For short and simple work such as setting up stalls a couple of volunteers will be used. Any other services The toilets will be cleaned by the venue. Sewage establishment will be done by Van Vliet Groep. A more detailed explanation of the sewage government activity can be found in the budget justification. Communication Portofoons Portofoons are hired dash Services. A more detailed explanation can be found in the budget justification.Legal plan The venue will provide the permit for the festival when the date is confirmed. The permit will be both for inside as well as outside.234.4 Time Here you can read in detail every script from start to finish. Build Up ScriptCompletion Script24Execution Script254.5 Information How to provide information Who Client & executor Employees Faya Events What Questions about the eventHowEmail / phone / meetingsResponsibleClient Annelies de Bruine Team manager Deborah HofsteQuestions abou t their part of the eventEmail / phone / meeting with project managerTeam manager Deborah Hofste Individual team membersDocuments eventDropboxTeam members/ look into by Deborah HofsteVisitors before festivalKnowing that the event takes placeAdvertisement / pressMarketing manager Cathleen VerbondInformation about festivalWebsiteCreative manager Juan CaceresQuestions about festivalWebsite contact form Phone number on websiteWebsite Creative Manager Juan Caceres Questions Marketing Manager Cathleen VerbondVisitors on festivalWhere to find things? Information about the festival day What to doSigns on festival, employees who can answer the questionsCreative Manager Juan Caceres Production Manager Rick SamStaff on festivalEvent manager will have a meeting with all the employees before the festival starts With Porto phones they can contact the supervisor.Event manager Deborah HofsteQuestionsPorto Production Manager Rick Sam Supervisor Event Manager Deborah HofsteVolunteersTasksThey will be kept up to date by email. Signing up also by email. Meeting before festival starts.Email Creative Manager Juan Caceres Meeting Marketing manager Cathleen Verbond26Date determination In this chapter there will be looked at dates of other festivals in and around Amsterdam in June and July that can be a threat to the GREEN festival. There will also be looked at compensateout dates of financial allowances. This way a perfect date for the festival can be determined.Festivals June 2011 // Amsterdam Event Midzomerzaan Beeckesteijnpop Amerdam Roots Festival Holland Festival Festival Afrique-Carib Its Festival Amserdam DateFestivals July 2011 // AmsterdamEvent 03 untill 05 Sensation 11 Zingen op de Zaan 16 untill 19 Muziek & Meer 01 untill 23 Festival Lamere 25 untill 6 Julidans 23 untill 01 Over het IJ Festival Vondelpark openlucht A Day At The Park Festivals // Other Event Parkpop Lowlands Place Landgraaf Biddinghuizen 26 June 26 untill 28 prideful (date based on 2010) Oerol Parkpop North Sea Jazz Free Your Mind Zwarte Cross Festival Mundial Terschelling The Hague Rotterdam Arnhem Lichtenvoorde Leijpark Tilburg 17 untill 26 June 11, 12 & 13 June 8, 9 & 10 July 8 June (date based on 2010) 17, 18, 19 July (date based on 2010) 17,18 & 19 June (date based on 2010) Date 2 2 2Date01 untill 03 01 untill 14 07 untill 17 05 untill 28 2327Financial allowances 2011 Payment Study allowance May Study allowance June Study allowance July Salary Care allowance Holiday fee Date Tuesday 24 Friday 24 Friday 22 25 t/m end of month Around the 20 th thWith May salaryWestergasfabriek Fashionweek 14 of July until the 18 of July Of all the weekends in June and July, the 22 and 23 of July looks like the perfect dates. Thought the financial allowances from June are probably already spend and the ones from July not paid out yet, the first th th two weekends have a lot of festivals going on. Therefor we suggest the 22 and 23 of July to be the dates for the GREEN festival. th ththth4.6 Mone y Cost Revenue28 true(a) Budget This can be found in the appendix. Explanation Actual Budget 1000 Location Venue / Westergasfabriek The venue we are going to use is the so-called Tranformatorhuis with an additional outside place (see map QOFTIM Facilities). Capacity of the venue is around 2000 people in and outside. Rent is fixed. All costs include cleaning at the end, management, administration costs and water (normal use). Excluded are consumption costs (such as electricity and gas) and taxes. The buildings are rented hull, without catering and technology.2000 Primary activitiesInfrastructure / Bakker Verhuur, Bijleveld, MarktplaatsHigh fences covered with black pliable will create the outside area including the entrance (see map QOFTIM Facilities). At the entrance and in front of the Mainstage crowd barriers will be used to maintain a steady flow of people and malign prevention. The fences and crowd barriers will be rented at Michel Bijleveld. Hay bales will be bought through M arktplaats.nl.Sewage disposal / Van Vliet Groep10 garbage bins will be distributed on the festival area. The bins will be rented at the Van Vliet Groep that collects the bins after the festival and recycles the trash.Communication Portofoons / Flash ServicesPortofoons will be provided by Flash Services. Costs are calculated assuming we use 7 portofoons with 3 spares, 15 earphones, 2 spare batteries and 15 handies. Costs includes delivery, pick-up and insurance.Safety / Bakker VerhuurThe outside area is usually not equipted with fire extinguishers. Three extras to cover the outside will be rented at Bakker Verhuur together with the stage parts, fences and barriers.3000 Secondary activitiesSound and light equipment / StagelightsLED lights LED Ball 25 x 10 = 250 LED Ball restrainer 3 x 15 =45 Wallwasher LED 20 x 30 =600 LED Octostrip 104 x 7,50 = 780 LED Octostrip controller 13 x 15 =195 LED Pinspot 15 x 3,5 = 52,5 Other sound and light equipment costs are estimated with the help of Jasper Saman, financial manager of hiphop festival Roffest. The costs are based upon a basic set-up for a medium to large stage.29Onyx Entertainment silent loungeThe lounge will be provided with 200 headphones usually used for a silent disco. There will be DJ set by pioneer available with two wireless stations. One station will use the output from the Mainstage, the second one will be used for interesting videos projected on the wall and stories people can listen to.Stages / Bakker VerhuurThe Mainstage will be made using stage parts of 1 meter high, 2 meter long and 1 meter wide connected together by means of clamps. The outside stage will be made the same way. All the sides of the stages visible to visitors will be covered by black cloth. Stage parts and black cloth will be rented at Bakker Verhuur.BandsBoemklatsch C-Mon & Kypski The Q4 Mala Vita The Madd Go Back To The Zoo The Rudolfs ChefSpecial 3000,3000,3000,1500,1250,1250,1250,1000,-*Prices are estimated with the help of Jaspe r Saman.DJsDJ Wannabeastar (electro/house) DJ DNS (hiphop/soul) DJ Tommi (Balkan) Pushin Wood Soundsystem DJ Sampagne (crossover beats, funk, blakan, jazz) *Prices are estimated with the help of Jasper Saman. 300,300,300,500,200,-HostsFriday pax (Kytemans Hiphop Orkest) Saturday La Melodia *Prices are estimated with the help of Jasper Saman. 500,500,-DecorationA wardrobe will be provided and work by Van Dongen. Assuming a total of 2000 visitors will use the wardrobe on Friday and Saturday the costs will be 1.250,-. When charging visitors 1,per piece the turnover will be added to our revenue. Other decoration costs are estimated with the help of Jasper Saman and based upon expensive ecological materials.304000 Design, advice and supportDesignerA actor will create a festival logo and overall festival design. With this logo and design the fashion designer will be creating posters, a website and t-shirts.Catering personnel (drinks) / RandstadCatering personnel will be recruted and d eployed by Randstad, HR Services.5000 AdditionalBuma StemraBuma/Stemra represents the interests of music authors in the Netherlands.They make sure that the authors receive remuneration for the use of their creations. Anyone who wants to make music available to the public pays remunerations for this via Buma. Because music will be played at the GREEN festival, there will need to be a certain come of money kept aside to pay for this remuneration. To estimate the amount to set aside you need to look at two things. Admission fees and the amount of money spend on talent (bands, hosts, etc.). Buma Stemra will take the highest amount and charge you with 5% of it. In this case our admission fees are the highest amount so therefore we calculated 5% of this revenue and speechless it for Buma Stemra.Travel expensesA rough estimate is made for the travel expenses. Once the bands, DJs, hosts and any other personnel is confirmed these costs can be calculated.6000 Supporting facilitiesSecurity / Dutch Homeland SecuritySecurity personnel will be hired at Dutch Homeland Security. Because there are no expensive materials placed outside on Friday and left outside during night no guard is needed for that time. Costs are calculated assuming 1 guard costs 35,- per hour and is deployed like the following Friday 2. 3. Entrance 2 guards Inside 1 guardSaturday 4. 5. 6. 7. Entrance 2 guards Outside 2 guards Inside 2 guards Backstage inside entrance 1 guard8. Backstage back entrance 1 guard Catering / Inbev, Dolphin Drinks such as Coca Cola, Fanta, beer and other refreshments will be purchased at Inbev. A bar with tap for the outside area will be supplied by Inbev. Water will be purchased at Dolphin water, environmentally friendly water. In return for a deduction31Dolphin can distribute their promotion material on the festival area.EHBO / EHBO teamAn EHBO team will be hired at EHBOteam.nl The costs are estimated based on7000 Promotion, publicity, PR opinion / PubliprintingEveryhing th at will be printed for promotional use will be printed at Publiprinting. Publiprinting prints on FSC certified paper. distribution / Rock n register HighschoolPosters will be distibuted by students of the Rock n Roll Highschool.T-shirts / Green GivingT-shirts will purchased and printed at Green Giving. These t-shirts are biodegradable.8000 Organisational costsPrinting costs / Copiesjop some of the printing will be done at home. All other print work will be done at a Copiesjop. Printing will be on both sides of the paper to spare paper.Liability, furniture, break-in and fire insurance / Interpolis The insurance costs are estimated with the help of Jasper Saman. The costs are based upon a medium to large festival.9000 RevenuAdmission feesAdmission fees are calculated assuming 500 visitors on Friday and 1500 on Saturday. Friday 10,- Saturday 15,-Project subsidies Subsidies have been searched for and estimated with the help of Imre Parkayni, financial advisor at Habek foundation. Funds andsponsoring Sponsoring will be recieved by the means of materials and volunteers. For a desciption of the sponsors see chapter 3. Marketing and communication.Stalls / Bakker VerhuurStalls placed on the outside area will be let.Wardrobe / Van DongenA wardrobe will be hired at Van Dongen. Costs and revenu are estimated assuming 2000 visitors will use the wardrobe on Friday and Saturday.32